Beware of Big Data Analytics Snake Oil Salesmen

Snake oil

If you’ve been around the telecom space as long as I have (20+ years), you’ve seen a lot of technologies, acronyms and unfortunately even people come and go. Anyone remember CDPD? Now we have a more recent buzz word – Big Data Analytics. I’m not saying Big Data Analytics is going to go away, I’m just saying there are a lot of people who like to name things we have been doing for 20 years or more. I applaud the Competitive Carriers Association (CCA) to avoid the whole big data terminology, naming their event this year in Vegas – “Telecom Analytics”. I hope to see you there at the show on Monday September 16th.

If we don’t run into each other, what I’m sure you WILL see at the CCA show is plenty of companies touting their Big Data Analytics systems. Many of these companies are solving real problems, but there will also be plenty of them telling you all the organizational “ailments” that their system will treat. Just like the Snake Oil Salesmen of old, you need to be remain somewhat suspicious and ask plenty of questions like: Read more Beware of Big Data Analytics Snake Oil Salesmen