Looks Matter

I read an article by Business Insider online about how your looks really do matter. At least, that’s what research by the Ladders found when studying what people looked at on LinkedIn profiles.

They discovered through heat map and eye-tracking research that the profile picture is the first thing people look at. And I can vouch for that personally. People like pictures. After all, a picture is worth a thousand words.

So what does your picture say?

In the conclusion of the article they said that putting a picture up does invite both acceptance and rejection. People can dismiss you much like they do in face-to-face interactions if you’re too old, too young, or even – too beautiful. This one was shocking to me, but I think I get what they mean. Some people are written off as just another pretty face (aka, not intelligent) before a word is even uttered from their lips.

So what can we learn from this research? I’d like to go on a rant about the importance of not judging a book by its cover, however that is like trying to stop a leaky dam with bubble gum now isn’t it? Instead, let’s keep this research in mind when posting pictures of ourselves on any online site, and make sure the image portrayed is one we’d like to use in a professional setting.

This advice is very similar to an article I wrote on the topic – Social Media Tips. And this information is similar to research done by the Ladders on how recruiters only spend 6 seconds on your resume. My summary here – Gone in 6 seconds.

If you’re unsure of whether or not your online profiles are up to par, and would like some expert help, Contact Us today. Our Online Marketing Services include image consulting to ensure you’re online presence is portraying the image you desire.