IT Survey Questions: Hit the Bull’s-Eye
In archery, a person aims to hit the heart of the target – the bull’s-eye. For your company to stay competitive, you can’t rest on your laurels, you need to keep adapting to change. You must address the growing needs and demands of your customers, seeing your business through their eyes. One way to do this is to ask customers how you are doing in a survey. CEG Partners has conducted many customer surveys across multiple industries. Today I’d like to speak specifically about IT survey questions.
A key principle in business is that you continuously innovate and find something new to offer your customers to sustain customer satisfaction. Customer satisfaction is the key to obtaining customer loyalty, and is a must for customer retention.
To maintain customer loyalty, your company must gauge if the costumer experience is not only positive but a “delight.” This must be your target—the bull’s-eye.
Your customers, the different stakeholders of your business, have a voice. We all know it’s important to listen to your customers. Moreover, it’s essential to find and hear their voices, because it gives you insight into what your customers really need or want so your company can make the necessary innovations. Hearing them out will add value to your products or services.
One valuable tool you may use to heed your costumers’ voices is a survey.
A survey allows you to ask questions about their level of satisfaction. It allows you to inquire about how your customers view your products or services. In doing so, you are able to find out what will ensure and maintain customer loyalty.
To find out what will keep your customers, it is essential to construct survey questions appropriate to your products or services. Asking the right questions will give you valuable insights on the needs and wants of your customers. You can then make the necessary adjustments and innovations. So, for an IT company, you want to include specific IT survey questions. Doing so will elicit a response that will be useful in your planning for the further development of your company.
One of the greatest places to be in business right now is the Information Technology (IT) field. The developments in IT and telecommunications (telecom) are so fast-paced that there are a lot of opportunities for business growth.
A competitive organization is dynamic. It evolves with the inevitable changes in the world of business—the growth of IT. Thus, program management and process improvement are vital elements in running your business.
Looking at your organization through the eyes of your customers leads you to diagnose possible points of improvement. Therefore, it is essential for your organization’s effective adaptation to the changing business world. Encourage your customers to grade you. Make your IT survey questions available and accessible to your clients.
An IT survey CEG Partners conducted recently for a major software company showed their most satisfied customers were on their most current software version. They were delighted by this, but surprised to know customers were somewhat unaware of the new version. In addition to upgrading customers who answered the IT survey questions, this company was also able to prioritize their next major features into a 2-year software roadmap.
When running a business, you want to engage in a service provider-customer relationship. You have to build this relationship to thrive. It is never one-sided. Interaction with your customers, especially client feedback, is very important. What is more accurate in measuring customer satisfaction through customer experience, then asking them yourself right?
So shoot your arrow in the right direction. Let customer experience point you towards your target. Hit that bull’s-eye!
CEG Partners is experienced in consulting, executive recruiting and technical recruiting. Our recruiting practice includes – IT recruiting, IT staffing, Telecom staffing, as well as sourcing IT consultants for many of our clients. Our consulting practice includes – Program Management, Six Sigma (and Lean Six Sigma), LTE (Long Term Evolution), Customer Experience, Customer Retention, Process Improvement, Customer Loyalty, and Employee Surveys.