4 Ways to Use LinkedIn for Networking

Audience Listening To Presentation At Conference

By: Mike Stafford, Sr. Consultant and Managing Partner

I’ve polled hundreds of clients who had recently landed a job and asked them – “What one thing was MOST important to your success”.  The overwhelming majority said …because I knew someone on the inside”.

LinkedIn is the “INSIDE” for professional career networking!

Many of us know the painful sting of being laid off from a company for various reasons. Whether it’s downsizing, mergers and acquisitions, or meeting the dividends for the stock holders – sometimes companies have to lay people off.

So how can you ensure you stand out in the sea of millions of other applicants, besides having a stellar resume on file with CEG Partners? And how do you find quality employees if you’re currently hiring?

You go FISH.

More precisely – you go network on LinkedIn.

If you’re looking for a job or a client without a proven process, it’s like trying to drive from Little Rock, AR to Destin, FL the first time without a map.

Here is a proven 4-step process to help you network using LinkedIn:

1. Focus – on your unique value or brand. Even you as an individual have a brand on every social media site you’re on, and especially LinkedIn. Since LinkedIn is mainly used for business, make sure the brand you convey to the business world is what you’re hoping to convey.

2. Invest – in your profiles. Make sure your profile is 100% complete and accurate. And check it often for invites, endorsements or errors. Remember, this is like your online resume to potential connections or employers. If you’re an employer who is hiring at the moment, you better believe your potential employees are looking too.

3. Share – your expertise. Try not to always be the one asking for a favor, return some as well, and utilize this valuable channel to share your expertise with the world.

4. House-As in, get out of it and start networking! Connections won’t just fall in your lap – you actually need to get out there and mingle to catch some big ones. You never know who you’ll meet at a fundraiser, dinner party or chamber meeting.

So there you have it – the 4 ways to use LinkedIn to your benefit to get a job, or find clients. Feel free to contact us for more information, or for help with finding a job or the perfect candidate.