3 Tips to Make Twitter Work for Your Business

Many people think Twitter is just a site used to follow celebrities and politicians. But it’s so much more than that; it all depends on how you leverage it. Like anything else in business, you have to find out what works and what doesn’t on each platform, and stay within those boundaries for the most effective messages to your target audiences.

With these things in mind, here are 3 Tips for Making Twitter Work for Your Business:

Tip #1: Follow strategically – Don’t just follow people you want to hear from, but follow those who are in your target audience or top influencer lists. This assumes of course you already know your target audience, and who is a top influencer in your industry. You can even request to be followed by sending some of those contacts an email. The bottom line is to follow anyone who you want to be in your social circle. And don’t forget to put your Twitter information on everything – your website, business card, LinkedIn page, etc.

Tip#2: Post frequently – Whatever you do, don’t make the same mistake millions make every year. Don’t start off strong on the social media networks and then drop off the face of the earth. It’s to your advantage to tweet timely, relevant content three times a day that appeals to your target audience. Give them a reason to click here, or fulfill a need they likely have. Just don’t use it as a way to advertise, use it as a way to lift a burden or answer a question. Think like your audience and you’ll be far more likely to tweet about things they care about. And make it easy for people to find you on Twitter with an easy @blank.

Tip#3: Pay attention – You should visit all three sites, but especially Twitter every day. See who is following you and follow them back if it’s a benefit to you; and make sure no one is mentioning you in a negative light. Your online reputation can either be a valuable asset or your worst nightmare. Most people who are really working the social sites are online for a minimum of 2 hours total a day for each company or brand they represent. This is why people hire an online marketing coordinator, because they simply don’t have that kind of time. If it’s too much trouble for you to even download the Twitter app to your smart phone and look at it three times a day to stay current, then by all means pass the reigns over to someone who knows what they’re doing.

In conclusion, if you don’t feel you have the knowledge, time or energy to keep up with these tasks, then let someone handle it who does it for a living. These people research current trends, stay up to date on the newest technologies, and know what works and what doesn’t from trial and error. I speak from experience, as that’s what I do for a living.

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