In my first article I discussed how to improve your overall online image by using online marketing. One of the big three social media sites I said you needed to implement was Facebook. We’ve heard top executives say that they know half of their marketing campaign is working, they just don’t know which half. Well we aim to change all that using social media techniques and measurement tools to prove what is working, and what isn’t. First I’m focusing on Facebook since many people aren’t sure how to use it properly, or if they should even use it at all for business purposes.
Through our research we’ve learned that Facebook is best utilized as a B2C tool, for businesses who want to reach their customers. However it is also effective for spreading the word about new job opportunities or nuggets of knowledge garnered from research, and sometimes trial and error. The main point is YES you need to use it. And here’s how.
5 Tips to Make Facebook Work for Your Business:
- Plan ahead – Like any business strategy or tactic, you first need an overall goal and some key objectives before you get started. First answer these questions: What do I want to accomplish? What messages am I trying to convey? What is the call-to-action? And finally – How do I measure everything? These need to be answered before you ever create a page or account, and you need to have a content calendar planned out that follows a logical flow or sequence, so you’ll know what to write on next. Content calendars are not only effective for the writers you have on staff, but also for the readers to know what to expect next, and when to check back. Make sure your entire team understands the vision for your social media ventures, and can contribute in their areas of expertise to make the campaign a successful one.
- Work smarter, not harder – Utilize any and all necessary tools to make sure you’re working smarter, not harder. There are many tools out there that are free, and make your life much simpler by automating things we used to have to do manually. If you take the time to set them up you not only have more free time to brainstorm and create, but they usually have metrics in place to see which campaigns are working better and why. Similar to Google analytics, you can see what people are searching for, and speak directly to their needs before ever writing your first piece.
- Design your page for your audience – Once you have a plan of action in place, and the proper tools to implement that plan, you’ll need to make sure your Facebook page or account speaks to your targeted audiences. What are you doing to fulfill a need they have? What questions can you answer for them? Basically, answer the question everyone always asks – What’s in it for me? Don’t use your page as a bragging page about how great your company is, although testimonials have their place, but rather use it as a way to show clients why they should hire you. What do you have to offer them, and why should they choose you over the competition?
- Engage with your audience frequently – The only thing worse than not engaging at all is starting off strong then dropping off the face of the earth. Your audience needs constant content that is relevant to their needs on a daily, not just weekly, basis. Make yourself an expert in your chosen field, and return favors. If you want to be followed you must first follow, and if you want more likes and friends, sometimes you have to ask for them. Don’t be afraid to make it really easy for the next steps a potential customer should take really easy to figure out. Just make sure your topics and posts in Facebook are timely, relevant, appealing, and useful to your target audiences. Nothing is worse than someone who only requests something be done for them, but they don’t reciprocate. And just how do you read their minds? By ASKING and LISTENING.
- My fifth and final point is to measure – The only way to find out what is working and what isn’t is to measure your results. You should use any free analytics you can to see: A. Where potential clients are hearing about you, B. What devices they use to find you, and C. What key words they use to search for you. Once you know these three things, you’ll be better able to tailor your messages to meet people where they are. And let’s face it, there’s nothing better than looking like you just read a person’s mind.
Contact us today for more information on what you can start doing to ensure your potential clients are getting what they need from your Facebook page, and to see measurable results fast. http://www.cegpartners.com